Monday 23 June 2014

Website Under Construction...

Please note that we're still working on our new website. In the meantime, contact us on our social media pages and this temporary blog.


Friday 23 May 2014

Zimbabwean and American MJ. What's the difference?

We recently posted a YouTube video of a 'Zim Michael Jackson' dancing to the popular track Billie Jean. Those that took time to give feedback agree with us that he is talented and are voluntarily assisting with finding him local gigs so that he can make ends meet from his undeniable dancing talent. In case you didn't come across our video here it is below:



The baffling thing however is that some days later a similar video (dance-wise) was posted on YouTube. This is of a high school boy in America dancing to the same song and with slightly similar moves. That video got over 8 million views and counting, and all the comments are about how unique and amazing his talent is. I admit he is good, but so is our Zim Michael Jackson.

 Watch him here (skip to 1:11):



You may then realize that locally, raw talent does exist and live amongst us. But because we under utilize a lot of our resources in Zimbabwe and Africa in general, people miss out on global recognition. Local content can be just as good as international, but do we look down on ourselves and praise the child who may have had dancing lessons and other opportunities over a hard working local who trains himself to dance the same if not better?

What is behind this online inequality amongst us and what makes an American boy better that a Zimbabwean on the same online platform? We would love to hear your thoughts in the comments below.

Monday 24 March 2014

Is there enough Social Media Presence in Zimbabwe?

 

Millions of people use social media to search for recommendations on products and services and this is slowly becoming a norm in Zimbabwe, so if you aren’t taking advantage of this then you may be missing out. Any successful business owner can tell you that social media is too important and too prominent to ignore, therefore ignoring it means missing out on potential business opportunities and missing out on reaching millions of potential customers or investors around the world. Yes, Diasporans and all. (Think Econet...)
At MentionZW we are social media experts who specialize in social media optimization and online community management. 
Social media optimization refers to the process of identifying which platforms are best suited to your company and creating strategies and goals to build your online presence. Online community management is the process of managing the effectiveness of online campaigns your business runs. It includes monitoring the conversations involved in the campaign and evaluating its successes and failures. 

So we can see that social media strategies do not drive enough engagement hence the lack of presence in our potential-filled Zimbabwe!
Outsourcing your company's social media tasks to us is beneficial in the following ways:
  • It saves you a tremendous amount of time to focus on your actual business while we attend to bringing in the clients.
  • You’ll receive recommendations and insights from relevant people.
  • Creating an impactful social media presence can lead directly to an improvement of your company locally and internationally. 

Our team is standing by and ready to help. For more information or if you have any questions, please Contact MentionZW today. We look forward to hearing from you!

Friday 28 February 2014

Introduction

Welcome all to the MentionZW blog which will temporarily double as an acting website. Here, we will be keeping you informed with what we are getting up to while building our professional portfolio. Your support through this journey won't go un-noticed and will be greatly appreciated.

So far we have given several clients in Bulawayo the chance to take our services for a trial run. These include BYO Reloaded which is a TV show airing online via YouTube at the moment, Matilinda Lodge in Hillside, the Bulawayo Board-of-Designers (BBD)Opengates Pvt Ltd which is a retail chain store, Wedding World a store at Haddon & Sly, etc. Our approach to running social media pages has proven to be dynamic and full of creativity. This comes from the team's experience in a similar industry while based in Jhb, South Africa. Now we are bringing these strategies back home and the intention is to rebuild our city by connecting people online so they can create opportunities offline.

We have built great client relationships and made stable connections with local photographers and graphic designers to kick off the company. Now we are confident and looking forward to a collaboration with you, yes YOU!

There is still so much more in store as we intend to attend and cover at least one local event each weekend because there is so much happening around us that we are not aware of due to insufficient marketing strategies. So far we attended the Colour Run which was held last Saturday 22 Feb 2014 at Busters Sports Club, and hope to keep this routine going and providing live newsfeed and images for you on our pages.

To get an idea of the pages we have contributed to and campaigns we have started in the city of Bulawayo so far, check out our Facebook page Mention_ZW and follow us on Twitter @MentionZW.


COLOUR RUN | WALK

#LoveBYO Campaign for Valentine's Day. Powered by MentionZW for BYO Reloaded